Marketing vis a content management system is slow, costly and in flexible. Fortunately, a new breed of technology services gives marketers a unique opportunity to manage marketing communications on their Website independently from underlying IT infrastructure. Such service provide a unified environment for :
- Real-Time Analysis : The wealth of data gathered online can be overwhelming. CMOs must assemble the analytical tools and methodology needed to discover key insights, to sort out meaningful trends, and to answer critical questions about online marketing and website performance.
- Intercept Marketing : Ensures that any online marketing effort is extended throughout the entire online marketing experience, making sure that timely and relevant ad messages are put in front of a user at any point during a web visit.
- Transaction Profiling : It is more critical than ever for corporations online to definet-methods and metrics for calculating ROI in online spending.. Transaction profiling provides a concrete way to track and measure the impact of marketing initiatives online. The ability of tying value to specific site behaviours has long been the Holy Grail for marketers, and has traditionally required huge IT investments to accomplish.
- E Mail marketing : Email marketing solutions must be firmly grounded in the same analytical framework that drives the rest of the online marketing services portfolio. A shared platform provides unprecedented capabilities for engineering a truly personalized online experience - and measuring the impact on user behaviours and the bottomline.
No comments:
Post a Comment